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Search engine marketing (SEM) refers to paid marketing efforts, and it includes things like native ads, Google AdWords, social media ads, pay-per-click, Google shopping ads, display ads, and more. Although SEM isn't usually a major component of a comprehensive SEO strategy, it does have its place because it can help you reach new and highly
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Today, SEO is widely considered a staple of any marketing strategy. In fact, 61% of marketers say that improving their SEO and improving their online presence
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